In celebration of Spider-Man’s 60th Anniversary, Kith introduces an homage to the six decades of the Marvel Super Hero, interpreted through the Kith lens. Archival artwork from the Spider-Man comics were used to create a collaborative collection of adults and kids apparel and accessories to showcase the evolution of the iconic character. Another element of this collaboration is a custom Spider-Man comic book that features a completely original storyline and artwork, along with some previews of upcoming unreleased Kith collections.
The limited-edition Marvel | Kith Spider-Man comic book celebrates the anniversary with an original story featuring Spider-Man as he tries to stop Doctor Octopus and his robot army from wreaking havoc on New York City. The comic also features cameos from other Marvel characters including Iron Man and Tinkerer, as well as Kith-founder Ronnie Fieg. The comic, written by Anthony Piper and drawn by Julian Shaw, with colors by Fabio Laporini and Fabio D’Auria, will first be released on Monday, July 11, and receive a second release coinciding with the launch of the full collection on Friday, July 15. The comic releases this Monday 7/11 at all Kith shops. It will also release as a bundle with our curated selection of vintage Spider-Man memorabilia. These items include figurines, comic books, illustrations, and more. By purchasing any of the memorabilia items, customers will receive an issue of the comic. The memorabilia will be sold online only, and not available in-store.
The apparel and accessories collection for adults includes intarsia knit sweaters, 400 GSM cotton fleece hoodies, and a range of vintage washed long sleeve and short sleeve tees. The accessories include an assortment of headwear, as well as lifestyle goods such as skateboard decks, posters, puzzles, and more. Alongside the adult’s collection is a 16-piece kid’s offering that features similar artwork seen on the adult products. The apparel silhouettes include lounge sets, intarsia knit sweaters, hoodies, and tees.
This celebration will culminate with a special 3-day pop-up experience set in Ronnie Fieg’s and Peter Parker’s hometown of Queens, New York. This will mark the first official pop-up Kith has hosted in Queens. Designed by Kith and Marvel Entertainment, this shop will be the sole location in New York, aside from the Kith Shop at Bergdorf Goodman, where the Marvel | Kith Spider-Man collection and comic book can be purchased on Friday, July 15 (neither Kith Manhattan nor Kith Brooklyn will stock the collection). The collection and comic will still release at Kith’s other non-New York shops and online. The pop-up will not only stock the collection but will also carry a curated selection of vintage Spider-Man memorabilia that can be purchased by customers, including comic books from the past six decades along with action figures, original illustrations, and much more.
“I collected comic books growing up, and the one that sparked my passion was a Spider-Man comic I bought in 1990,” said Ronnie Fieg, Founder & CEO of Kith. “I was really honored that Marvel came to us to launch the 60th anniversary of such an iconic character. As a brand, it’s important to me that we can work on collections like this that are based on my own personal nostalgia. In that way we speak to both ends of the spectrum – the older customer, like me, as well as the younger generation who love and relate to similar things.”
“For six decades, Spider-Man has been one of Marvel’s most iconic characters, leaving a lasting impact on pop culture and fans around the world, said Paul Gitter, SVP, Marvel Consumer Products. “Our goal was to kick-off his 60th anniversary with a collaboration that captured Spider-Man’s timeless and effortlessly cool DNA, and we couldn’t think of a better partner than KITH to deliver on this through their creative lens. The end result is a collection for both the Spider-Man fan and the style-conscious consumer, and one that continues to propel Marvel’s leadership within the lifestyle space.”
The Marvel | Kith Spider-Man Pop-Up will be open Friday, July 15, through Sunday, July 17. The hours of operation will be 11AM-7PM EST, and the address is below:
Marvel | Kith Spider-Man Pop-Up 221-50 Horace Harding Expy Oakland Gardens, NY 11364
To celebrate Spider-Man’s 60th anniversary on a global scale, Kith and Marvel are also hosting a pop-up in Selfridges with a space dedicated to the collaborative comic book and adult’s collection. Kith Selfridges 400 Oxford St, Marylebone, London W1A 1AB
The collection will release Friday, July 15 online at 11AM EST on Kith.com and 11AM CET on EU.Kith.com. The collection will also release at Kith’s Miami, Los Angeles, Hawaii, Paris, Tokyo, Aspen and Kids shops as well as shop-in-shops which include Selfridges, Bergdorf Goodman and Hirshleifers. Online orders of any adult’s apparel will come with a copy of the custom Kith for Marvel Spider-Man comic book as a gift with purchase.
Marvel will continue to celebrate Spider-Man’s 60th anniversary with the launch of their “Beyond Amazing” global marketing and consumer products campaign. Fans will enjoy an exciting new line of products across multiple categories, developed exclusively for the Spider-Man 60th anniversary collection including toys, collectibles, apparel and much more.
About Kith Established in 2011, Kith operates on two planes – a multifunctional lifestyle brand for men, women, and kids, as well as a progressive retail establishment. Our seven brick-and-mortar flagship stores were designed in partnership with Snarkitecture, as we push the boundaries to deliver customers a completely unique experience. We offer an array of premium products, ranging from our own in-house label to a curated selection of multi-brand apparel and footwear. In 2015, Kith Treats was conceived from a childhood love for cereal and dreams of one day opening up a cereal bar – now operating in eight locations, Treats has become a staple within Kith. Our brand has also extended to three shop-in-shops at Bergdorf Goodman, Hirshleifers, and at Selfridges. Embarking on our journey overseas we knew it was only right to bring a taste of New York with us; together with Major Food Group, we introduced our first restaurant – Sadelle’s at Kith Paris.
Kith was founded by Ronnie Fieg, a prominent figure in the footwear industry, who has over twenty years of hands-on experience. Born and raised in Queens, Fieg has been involved in the footwear industry since becoming a stock boy at New York-based franchise David Z. at age 12. With steadfast perseverance, he methodically rose through the ranks from floor salesman to assistant manager to eventually becoming head buyer. Collaborating with brands that have stood the test of time, Kith aligns itself with brands and ideations from Fieg’s childhood that cohesively formalized the roots of his upbringing. Conceptualizing Kith as an extension of himself, Fieg seeks to shift the current landscape of fashion, while operating under a personal philosophy of giving the consumer more than what they pay for.
About Marvel Entertainment Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media for over eighty years. Marvel utilizes its character franchises in entertainment, licensing, publishing, games, and digital media.
For more information visit marvel.com. © 2022 MARVEL