When running around the world that NBA 2K has created for my career, it’s hard not to recognize its diversity. When players put on their off-court outfits, this becomes an opportunity for players to express themselves in new and interesting ways.

This is entirely by design. 2K wants players to feel that they have a variety of styles to choose from, because basketball is a multicultural sport. It attracts people from all walks of life-different ages, backgrounds, interests and ideas-NBA 2K gives these players the opportunity to become their ideal basketball players. Of course, 2K is also a game about living the life of an NBA superstar. Of course, it also allows players to burst out other passions, but the idea of ​​becoming an NBA star is still at the core of the game. Therefore, to get the opportunity to express and look like an NBA player at the same time is also the motivation for the clothing that players can choose when playing 2K.

"Being able to play and live an NBA player's life is the core of everything we do in [My Career] mode." Ronnie "Ronnie 2K" Singh told Uproxx. "So, you know, part of storytelling and expressiveness is the clothes you wear in the real world. So it’s very important for us to consider this in terms of licensing. So, it’s a multi-year thing. But it’s true Came to a place where we have a Who's Who in the fashion industry, many of which come from many different sources, such as we got a lot of opinions from NBA players. We see what they wear, we want to provide people with them again The clothes that the favorite NBA players see on them make them live that kind of life."

To be honest, the list of options available to players is impressive. It certainly has common suspects like Nike, Adidas and Jordan, but it also has after-school specials, OVO and Crocs. Wearing Crocs while running in a city designed for basketball players may sound strange, but it's all about giving players the opportunity to express themselves through their fashion choices. Although clothes cannot define a person, people can make the clothes they wear represent themselves. If this is what it looks like in the real world, it would be a harm to the player not to show the same expression in the 2K world.

"We are really trying to provide our player base with the most choices, the way they express themselves throughout the game," Singh said. "You know, this does not just extend to clothes. In the game, you can also choose-what do you want to be? Fashion designer or music collaborator as a side business of the game. I just think that people are really related and connected with To establish connections... We have a lot of people playing our games and have a lot of different interests. Therefore, we need to provide diversified products."

To some extent, basketball has always been a sport where athletes express themselves through their fashion choices. From people like Allen Iverson bringing hip-hop style to the NBA (and the consequent resistance of the league to the dress code) to today players sometimes wear clothes suitable for traditional fashion shows. The diversity of this style is An opportunity for players to give us all a glimpse of who they really are as human beings. It also represents the current values ​​of the NBA. The NBA is an league, and it wants its players to share their identities as human beings. Their fashion choices are the perfect way for them to do this-in stark contrast to the dress era. So only in games like NBA 2K, everyone is working hard to realize their dream of becoming an NBA superstar, and they will express themselves through fashion, which makes sense.

"It's all about storytelling." Singh said. "You know, I use this example when talking about our games, but it's a good inference from the clothing industry. For many years, basketball has been about the team. We played against the Celtics in the Lakers. Grew up in historical teams. Well, you know, the NBA did a great job to make you care about their superstars. So now we know Kobe, LeBron and Stephen and all the internal operations. Obviously, MJ, Magic And Larry are the first people in the world where we know a lot about them personally. Well, part of this personality is what they do in terms of dressing and their personal brand. We kind of accepted the same mold. Yes. It’s like we introduced my career to 2K10. We have shaped you into a basketball player, and now, we are shaping you into a bigger influencer in the basketball world through these expansions, for example, you become a Fashion designer or yourself become a musician in the game."

With the development of basketball and 2K, it has become more than just basketball. In this culture, we are constantly seeking ways to express ourselves. What better way than telling everyone who we are through our clothes? NBA players have been doing this for more than a decade, so it became a reality only after 2K also accepted this. Fashion is expression. Now in the world of 2K players, there are more choices to express yourself than ever before.