Kanye West's pursuit of the perfect hoodie has come to an appropriate ending-he finally did it. The second product West launched for GAP is a double-layered 100% organic hoodie. Its initial version (retail price of $90) is 100% sold out. You can already find it on the secondary market for around $300.
For someone who previously declared that "sweatshirts are fucking important", it is not surprising that making the world's greatest hoodie will be a personal mission. Looking at the evolution of West's style over the past two decades, it is clear that he likes oversized hoodies. For West, it is both about comfort and style. It is also possible to see the correlation between his diminished musical relevance and his rising fashion credentials at the same time (if you have this kind of persuasiveness).
Like all Kanye West's clothes, he wears not only to express his personal style or identify trends and talents, but also to promote himself. Whether it's promoting album products, the latest YEEZY items, or his political campaigns, you can guarantee that everything West wears has a larger cultural background—especially the hoodie he chooses.
Here, let's take a look at the highs and lows of West Hoodie in the past 20 years.
Before they became the most controversial brand on the planet, West grabbed the first collection of the Paris-based brand/collective Vetements and visited their showroom. In the subsequent year-long personal Vetements hype event, West would praise the collective led by Demna Gvasalia and told Vanity Fair: "It's like the first place. Everyone is waiting for it." But it is in At the front row of Paris Fashion Week in March 2015, West pushed Vetements from a relatively fashionable obscure to global fame, just wearing their iconic oversized logo hoodie. In Lord, he found a fan.
The problematic hoodie will become the epitome of Vetements' upgrades, post-sarcasm patterns, and "junk" fashion aesthetics. Its Korn-style heavy metal font references Thrasher's rough logo, while the loose version is pure skateboarder comfort. That year, Kanye would wear the same hoodie many times. When Rihanna wore the same hoodie and left the Roc Nation office, the high fashion hoodie was in a moment of full development. Fast forward to 2021, and the same Vetements number is back.
The first autumn/winter Adidas Originals x Kanye West clothing collaboration, called YEEZY SEASON 1, kicked off with West’s voice loudly in the sound system, “I’m here to break the sidewalk”. The 18-month production and stage of the series was hosted by Italian performance artist Vanessa Beecroft at New York Fashion Week. This is also Kanye's debut track "Wolves", starring Vic Mensa and Sia. West called this series the world's first "solution-based" clothing series, and declared that "I don't" don't want clothes to become life, I hope clothes help life. "
Despite criticisms of the craftsmanship of utilitarian collections and their delayed arrangements, this spectacle is inevitable, if not undeniable. The black hoodie West wore at the fashion show felt like an expression of intention and a serious tone, because it marked West's transition to a mature fashion mogul. You can call it the prototype of the "perfect hoodie" in today's GAP series.
West's dream of 2019 Rick and Morty (Rick and Morty) hoodie uses the show's illustrator Justin Noel (Justin Noel) and co-creator Justin Roiland (Justin Roiland) Original art. The custom design incorporates the terrifying Terry and the huge Armagheadon first-class characters from the episode "Get Schwifty", as well as a bunch of "Yo Kanye!" and "Love and Peace" graffiti.
West’s enthusiasm for the show is no secret at this point. He wrote on Twitter: "This is the biggest news. This is my favorite show. I watched each episode at least 5 times," as a response to the renewal of the 70 episodes in 2018. Dan Harmon and Justin Rowland, the creators of Rick and Morty, responded by calling West a "fuck-like spirit, genius, and visionary." Go all out to provide West with his own episode. Although it has not yet been implemented, Harmon provided MSNBC with the latest news about the Kanye episode, saying that "time will tell." He continued to reveal that the final result will involve a large amount of original music, which means that "seven different companies" must be involved to try to figure out the legal logistics.
On a Thursday night in May 2018, West hosted a live listening party for his seven-song album "ye". The private jet was chartered to a select audience of musicians, journalists and influencers in Jackson Hole, Wyoming, where the album was recorded. Ty Dolla $ign, 2 Chainz, Nas, A$AP Nast, Lil Yachty, Kid Cudi, Pusha-T, Jonah Hill and Kim Kardashian were all in attendance.
Guests will receive a special commemorative merchandise bag upon arrival. The Wyoming capsule collection was created in collaboration with Bravado and designed by the artist and YEEZUS long-term collaborator Wes Lang. The collection includes the orange hoodie West (who is no stranger to wearing his own merchandise*) that night, with the words "WYOMING" printed in slime green text and images of the snow-capped mountains of Wyoming. The rough design fits perfectly with what Pitchfork calls "Born for Chaos".
*It is worth mentioning that Lucky Me I See Ghosts and Jesus is King merchandise hoodie.
The velvet fit model made several appearances in 2015, including appearances on the Breakfast Club radio show, appearances for Jeremy Scott's Fall/Winter 2015 fashion show during New York Fashion Week, and a collaboration with Taylor Swift (Taylor Swift) had dinner together. For a moment, six years after West’s infamous Taylor Swift interruption, they seemed likely to cooperate. "She wants to enter the studio, we will definitely go in," West told Ryan Seacrest at the time.
The velvet hoodie is the most eye-catching at the Grammy Awards, where West will interrupt the awards ceremony again. This time, in Baker’s speech for the best album of the year, he defended Beyonce again. He said: “Baker needs to respect art, and he should award the prize to Beyonce.” According to Theophilus London, the velvet hooded The shirt is "Yeezy fabric x addias [sic] jumpsuit", which was one of the 95 styles West designed for his Adidas collection that year. It also recalls Kanye fitting in Haider Ackermann circa 2012.
Drawing inspiration from Katharine Hamnett's iconic slogan design-Kanye is a big fan of Hamnett's work-Vote Kanye is an underrated fashion moment in West's 2020 presidential election. In the 1980s, Hamnett was good at using her socio-political slogan series (including the iconic "CHOOSE LIFE" T-shirt worn by George Michael) to cause a sensation (just like West), deliberately designing a large number of replicas.
Unfortunately, for West, the sentiment of "voting for Kanye" has not been widely adopted. He tried to add himself to the 2020 election, resulting in his self-styled "birthday party" only out of an estimated 160 million votes. 60,000 votes were won. Allegedly, West was registering other phrases for a planned clothing line at the time, including "God Save America," and the brand seemed to put faith at the center of his politics. In other words, the effect of this emotion is beyond the background of the plain circus performance of the West campaign-you can vote for Kanye with your heart on any damn day you choose.
Although West's college look was indispensable in defining his College Dropout era, the college backpack rapper aesthetic (influenced by Chicago's Reggieknow) is very different from the Kanye we see today. During this period, the main products of West Wardrobe were Ralph Lauren polo shirts, rugby polo shirts with elastic open collars, suit jackets, Louis Vuitton backpacks and rare sneakers.
In 2007, West and BAPE jointly released the "Dropout Bear" version of the brand's classic Bapesta sneakers, echoing the brown, orange and tan color schemes in The College Dropout cover art. West has been a fan of BAPE throughout the Dropout era. He wore the BAPE camouflage hoodie he wore backstage at the EA game "Def Jam Fight For NY" party held at the Alife Club in Tokyo in December 2004.
The early 2000s were full of outdated fashion traps—unless, that is, you are talking about Justin Timberlake and Britney Spears’ iconic double cowboys at the 2001 American Music Awards Match the look. One of the best fashion moments to forget is the red Lifted Research Group "Dead Series" zippered hoodie West wore at the 2006 Stella McCartney fashion show.
The LRG hoodie was originally released in 2005 with a luminous skeleton graphic and mesh on the hood, so you can see it when the hood is fully zipped. Don't mistake BAPE's Shark Hoodie, LRG "Dead Serious" single product retail price was about 100 US dollars at that time. Nowadays, this hoodie shines in Camden Market, and even die-hard nostalgic streetwear fans are chilling-although this has not stopped LRG from launching a new black outfit with a gray skeleton and a yellow heart-shaped color scheme in 2020. Hoodie.
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