Netflix has quickly launched the official merchandise of "Squid Game" to take advantage of the unexpected success of the Korean survival thriller.
The anchor merchandise of "Squid Game" (link here) includes a T-shirt ($34.95) with the show’s logo and key images of the series, a shirt ($39.95) that allows you to choose a custom player number, and a A customizable hoodie that allows you to choose a square, triangle or circle icon-representing three different guard levels-and a display logo in English or Korean ($49.95).
"Accept the invitation at your own risk," Netflix.shop said of the new clothing. "If you like the Squid Game as much as we do, then you have come to the right place-and the stakes are not that high."
Alas, there is no "Squid Game" player sportswear or Red Guard jumpsuit in the Netflix online store. To find those (unofficial) costumes, you must visit Amazon or other third-party e-commerce sites, where the "Squid Game" costumes are on sale just before Halloween.
In June of last year, the company launched Netflix.shop, offering a carefully curated limited-edition collection designed to create a buzz for original works among super fans. The site also sells products from "Sex Education", "Witcher", "Lupin" and the anime series "Yisuke" and "Eden". Products in the e-commerce store are currently only available for purchase in the U.S.
According to Netflix data, "Squid Game", which premiered on September 17th, has always been the world's largest TV show. Last week, Netflix co-CEO and content director Ted Sarandos said that the show is likely to be the largest show in the history of the anchor — and “absolutely” will be the anchor so far The most popular non-English original drama series. "In terms of its global popularity, we haven't seen this," Sarandos said at Vox Media's code conference.
In South Korea, broadband provider SK Broadband has sued Netflix to seek to recoup higher network costs — it said totaled US$23 million in 2020 alone — because of the surge in Netflix’s traffic, partly due to the popularity of the "squid game" . Netflix has indicated that it is reviewing this lawsuit.
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